Resplendent Arkansas launches in Fayetteville

The Arkansas branch of Austin, Texas-based Resplendent Agency recently became an independent company to focus on its Arkansas clients. Resplendent Arkansas is the temporary brand, said Andrea Ritchie, president of the Fayetteville-based public relations agency. The change happened on Jan. 1. 'It allows us to tailor our office to support the Northwest Arkansas community as Mary [Mickel] and I are both native Arkansans,' Ritchie said. 'It allows our clients to know that they are utilizing services that are supporting growth in the Arkansas community and that we're all Arkansas employees, and it's also a women-owned Arkansas business.